Overview
A launch compresses months of narrative into a single week. We work backward from launch day: embargo lists, asset packages, exclusive placement, review units, day-of coordination, and the follow-through that keeps the story alive past 48 hours.
What we do
- Set the launch narrative and the one line every outlet will repeat
- Run an embargo program with staggered exclusives and briefings
- Produce the press kit: release, imagery, spec sheets, founder bios
- Coordinate review units, demos, and analyst briefings
- Run a 30-day post-launch push so momentum doesn't die on day two
What you receive
- Launch plan with T-minus timeline
- Full press kit and asset package
- Embargo and exclusive schedule
- Post-launch coverage and momentum report
Who it's for
Companies shipping a product, opening a location, or announcing a raise within the next 90 days.
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Start with a 90-minute strategy consultation.
We'll map the right scope for product launch pr — and you leave with a written brief either way.
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