Overview
Before a single pitch goes out, we decide what your company is actually claiming, who has standing to say it, and which rooms it needs to land in. Strategic PR is the planning practice: positioning, message architecture, proof points, and a 12-month calendar of moments worth covering.
What we do
- Audit current coverage, share of voice, and competitor narrative
- Build a message house: core claim, three pillars, supporting proof
- Map the 25–60 outlets and reporters who own your category
- Sequence announcements so each one raises the ceiling for the next
- Set quarterly targets tied to business outcomes, not vanity clips
What you receive
- Positioning and message architecture document
- Tiered media map with reporter beats and recent bylines
- 12-month editorial and announcement calendar
- Monthly coverage report with share-of-voice tracking
Who it's for
Founders and marketing leads who have news but no coherent story, or who have been getting scattered coverage that never compounds.
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Start with a 90-minute strategy consultation.
We'll map the right scope for strategic pr — and you leave with a written brief either way.
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