Marketing & Paid Campaigns

Put budget behind the stories that already worked.

Overview

Paid amplifies what earned proved. We run search, social, and retargeting campaigns built around the coverage and creative that tested well organically, with clean tracking so you can see cost per qualified lead rather than cost per click.

What we do

Build the media plan and channel mix against a defined CPA target
Produce ad creative from earned coverage and top organic content
Set up conversion tracking, UTMs, and attribution
Run structured tests on audience, creative, and offer
Reallocate spend weekly based on qualified-lead cost

What you receive

Media plan with budget allocation
Ad creative sets per channel
Tracking and attribution setup
Weekly optimization and monthly performance report

Who it's for

Businesses with proven messaging that want to buy reach without wasting the first three months learning.

Also in Brand & Audience

Influencer Marketing

Creators chosen for fit and proof, not follower count.

Social Media Marketing

A publishing operation, not a posting habit.

Podcast Booking & Tours

An hour of undivided attention with your exact audience.

Explore the rest of the practice

Strategic PR Media Relations Product Launch PR Crisis Communications Corporate Communications Executive Thought Leadership Awards & Lists Submissions Speaker Bureau & Keynote Booking Reputation Management Book & Author Marketing Events & Activations Entertainment & Talent Brand Partnerships Red Carpet & Event PR Search Engine Optimization Website Design & Build App Design & Development SYNQ-Powered Client Experience Virtual Staffing

Start with a 90-minute strategy consultation.

We'll map the right scope for marketing & paid campaigns — and you leave with a written brief either way.

Book a consultation

As featured & worked with

Trusted by household names.

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