Launches that land past launch day.
Tech press is a one-shot medium if you treat it that way. We build a launch-plus-drumbeat cadence so coverage compounds instead of spiking and dying.
You shipped something great and got one write-up nobody read.
Drumbeat
Not one-shot launches
Briefing tours
Pre-launch access
Proof-backed
Customers on the record
What the program covers
Product launch programs
Briefing tours, embargoes, and exclusives sequenced across a launch window.
Funding announcements
Raises positioned around the market story, not the dollar figure.
Founder thought leadership
Bylines, podcasts, and conference stages that build a named-founder advantage.
Analyst & customer proof
Case studies and analyst relations that give reporters something concrete.
Where the coverage lands
- TechCrunch
- The Verge
- VentureBeat
- Axios Pro
- Fast Company
- Business Insider
Representative outlets for this category. Placement is never guaranteed by any credible agency.
Questions we get
How early should we brief press?
Two to three weeks under embargo for a meaningful launch.
Do you do analyst relations?
Yes — briefings and inclusion strategy for the analyst firms in your category.
Let's scope a technology program.
Tell us where you are and we'll tell you honestly whether press is the right spend this quarter.
