Overview
Media relations is the daily work of earned press: building the list, writing the pitch that a reporter actually opens, and managing the interview from first email to published story. We pitch people we know, and we tell you honestly when a story isn't there yet.
What we do
- Build and maintain a live reporter list segmented by beat and outlet tier
- Write angle-specific pitches — no blast emails, no spray-and-pray
- Broker exclusives, embargoes, and first-look opportunities
- Prep spokespeople with talking points and likely follow-ups
- Manage corrections, follow-ups, and relationship maintenance between news cycles
What you receive
- Live media list with contact history
- Custom pitch angles per target tier
- Interview prep docs and talking points
- Placement tracker with links, reach, and sentiment
Who it's for
Brands with a genuine news flow that need consistent, credible placements rather than one-off hits.
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Explore the rest of the practice
Start with a 90-minute strategy consultation.
We'll map the right scope for media relations — and you leave with a written brief either way.
Book a consultationAs featured & worked with
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