About
A connect-the-dots communications firm.
GCPR is a marketing and PR firm in the connect-the-dots business. We strategically plan and coordinate the moves that generate qualified leads, build credible brands, and create cultural moments. We specialize in turning small brands into globally respected ones.
Founder & Message
The people behind the work.
GCPR is led by founder Lamarra Rice, with a hand-selected team of strategists, publicists, and operators added as we grow.
"Entrepreneurs don't experience growth in departments — they experience it all at once. We were built to bring those moving pieces together."
Bronx-born, Bergenfield-raised, and a single mother of two, Lamarra Rice is the founder and CEO of GCPR Communications — a full-service PR and digital marketing firm representing clients across entertainment, media, fashion, and technology — and SYNQ Technologies, the women-owned CRM and business management platform powering modern agencies and entrepreneurs.
After co-owning a PR firm with partners and building a network of high-profile contacts, she branched off to launch GCPR as one of the most recognized boutique firms in the country — yet powerful. Her work is grounded in strategic positioning, emotional intelligence, and credibility-building — not publicity for its own sake. GCPR has also cultivated a distinctive niche in New York City's Diamond District, helping legacy jewelers modernize and expand.
In June 2026, Lamarra launched the private beta of SYNQ — an AI-powered CRM built from her firsthand experience juggling clients, vendors, campaigns, and family on disconnected tools. The platform was created so business owners can operate more efficiently while building stronger relationships with the people they serve.
She studied at Fairleigh Dickinson University–Metropolitan Campus and is based in the New York City metropolitan area. She is known for her discipline, strategic intelligence, and no-nonsense leadership — qualities shaped by the Bronx and sharpened by every client she's built.
A message from our founder
GCPR is committed to bringing success to all of our clients in the most respectful and honorable way — representing their brands and attributes, and protecting their integrity, credibility, and passion for changing the world.
Our team is hand-selected to ensure authenticity throughout the company. We're here to help — to strategically review, plan, and execute a formula that takes our clients to where they imagined they could go, and proves that with the right team and effort, dreams are obtainable.
Our goal as a company is to help startups stabilize, scale, and grow. We have major experience with early-stage companies and speak a language that not only makes brands profitable, but deeply respected. GCPR lives by a moral code: we only promise the realistic, and we are deeply dedicated to what we do.
- Founded
- GCPR
- Launched
- SYNQ '26
- Based
- NY / NJ
- Born
- The Bronx
The Team
More faces, coming soon.
GCPR is growing. Our publicists, strategists, and account leads will be introduced here as the team expands. Hand-selected, vetted, and built for the way modern brands move.
Join the teamClient × Team
One portal. Every moving piece.
Every GCPR client gets a private workspace in SYNQ — the platform we built so you never have to wonder what's happening with your PR. It's where your team and ours meet, every day.
Track campaigns in real time, approve pitches, review press placements, and see the wins land the moment they go live — all in one transparent, branded space.
- Live campaign progress & pitch approvals
- Direct messaging with your account team
- Coverage reports, invoices & documents in one place
synq · tracker
● liveActive
3
Pitches
12
Placements
47
Campaign progress
NYFW · SS26 Press Push
activeMagazine Cover · Steph G
activeRockford × Bailey Launch
completed
The GCPR Method
Five steps. Repeated with rigor.
01
Study
We embed in your business — audience, market, voice, and goals.
02
Imagine
Creative direction grounded in real audience insight, not assumptions.
03
Strategic Planning
A clear blueprint mapping channels, messages, partners, and milestones.
04
Storytelling
Narrative built to resonate — across media, social, and direct channels.
05
Verify
Measurement, learnings, and continuous optimization tied to outcomes.
Image
noun — a representation of the external form of a person or thing
We have experience working with both consumer brands and B2B — experts at both. We're grounded in audience insight, which lets us help brands earn the attention they deserve.
We understand how important it is to create an emotional attachment between brand and consumer. We connect with savvy, influential audiences whose endorsement helps brands grow and prosper.
We're selective about our clients. We don't represent just anyone — and we're honest about a client's fit with us, as well as ours with them.