Fill the calendar with editorial, not just ad spend.
Aesthetics is the most crowded paid-media category in the country. Earned press, provider authority, and local-market dominance are what separate a booked practice from a discounted one.
You're paying for clicks that shop your price against the practice down the road.
Local + national
Two-tier pitching
Provider-named
Expert source program
Evergreen
Treatment authority content
What the program covers
Treatment-led editorial
Get your providers quoted as the expert source on the treatments you actually want to sell.
Local-market dominance
Regional lifestyle press, 'best of' lists, and city-magazine features in your catchment area.
Provider brand building
Turn your lead injector or surgeon into the named face patients search for.
Launch & expansion press
New locations, new devices, and new service lines announced so they land.
Where the coverage lands
- Allure
- Byrdie
- New Beauty
- Refinery29
- Modern Aesthetics
- Regional city magazines
Representative outlets for this category. Placement is never guaranteed by any credible agency.
Questions we get
Do you handle before-and-after content?
Yes — with signed model releases and platform-compliant usage, so nothing gets your accounts flagged.
Can you support multiple locations?
Yes. We run a shared national narrative with per-market local press tracks.
Let's scope a aesthetics program.
Tell us where you are and we'll tell you honestly whether press is the right spend this quarter.
