The Aux Affair, HipHopJunkie, and SoundCloud Partner to Spotlight Emerging Talent Through Live Music Discovery Experience

For Immediate Release

Brooklyn, NY – June 18, 2026 — The Aux Affair, in partnership with HipHopJunkie and SoundCloud, successfully hosted a powerful evening dedicated to music discovery, artist development, and community building on June 17, 2026.

The event brought together artists, producers, DJs, music executives, tastemakers, and fans for an immersive experience designed to amplify independent voices and foster meaningful connections within the music industry. Attendees enjoyed curated listening experiences, networking opportunities, and live performances from some of the most exciting emerging artists in today's music landscape.

Featured performers included R&B/Soul artist Choszn, Afro-fusion artist Alana, R&B/Soul artist Dyna, and rapper Steph G, each delivering captivating performances that showcased the diversity and creativity of independent music. Their performances highlighted the mission of The Aux Affair: creating opportunities for artists to be discovered, celebrated, and connected to new audiences.

Founded by media entrepreneur, producer, and cultural curator Quan Williams (OhThatsQuan), The Aux Affair has quickly become a respected platform for elevating emerging talent through authentic experiences that bridge the gap between artists, fans, and industry professionals. HipHopJunkie, founded in 2018, continues to serve as a trusted media platform dedicated to amplifying independent artists and preserving the culture through storytelling, coverage, and community engagement.

"The goal has always been to create a space where artists can feel seen, heard, and valued," said Williams. "Through The Aux Affair, HipHopJunkie, and our partnership with SoundCloud, we're building opportunities for independent artists to showcase their talent, grow their networks, and reach new audiences."

The collaboration reinforces the shared commitment of The Aux Affair, HipHopJunkie, and SoundCloud to support independent creators and provide meaningful opportunities for artists to thrive in today's music ecosystem.

On behalf of SoundCloud, Carla — a key voice in the platform's artist relations and discovery initiatives — was on-site working directly with the featured talent and partners throughout the evening, reinforcing SoundCloud's continued investment in independent artist development. Her presence underscored the platform's hands-on approach to spotlighting the next generation of breakout acts.

As The Aux Affair and HipHopJunkie continue expanding their impact within music, media, and culture, the success of this event marks another milestone in creating platforms where independent talent can connect, collaborate, and grow.

— END —