GCPR HQ · Published Work
The Business of Being Seen
The PR Agency Playbook — how to build a modern PR agency, get better clients, and turn visibility into revenue.
By Lamarra Rice · Founder, GCPR HQ
Visibility is currency. This is the playbook for turning it into revenue. Inside, Lamarra Rice breaks down how modern PR agencies are actually built — how to position an offer clients understand, price it for profit, and stop trading hours for scraps.
Available in paperback and Kindle · ASIN B0HDSY19RF
What's inside
No jargon. No theory. Just the offers, pricing models, outreach scripts, systems and hiring moves that take you from freelancer to founder — and from being busy to being seen.
Positioning
Choose an offer clients can repeat back to you. How to pick a lane, name the outcome, and stop competing on vague 'exposure.'
Pricing
Retainers, project fees, and onboarding fees that actually profit. What to charge, when to raise it, and how to stop trading hours for scraps.
Clients
Outreach scripts, qualification questions, and the consultation format that converts strangers into signed retainers.
Systems
The workflows behind delivery — media lists, pitch cadence, reporting, and the client experience that renews contracts without a sales call.
Scale
First hires, contractor bench, delegation order, and the moves that take you from freelancer to founder.
- — Freelance publicists ready to build an actual firm
- — Boutique agency owners stuck under-charging
- — Founders who want to understand what good PR should cost
- — Marketers adding earned media to their offer
From one PR guru to another
Lamarra Rice is the founder of GCPR HQ, a communications house working with founders, brands and public figures across New Jersey, New York and beyond. The book is the operating manual behind the firm — positioning, pricing, client acquisition, delivery systems, and the hiring sequence that turns a solo practice into an agency.
Everything in these pages is in active use at GCPR. Nothing is borrowed from a business-book template.
Read the playbook. Or have us run it for you.
The book shows you the system. A 90-minute strategy consultation applies it directly to your brand.
